UK Prime Minister Rides A Made-In-India Bike In New COVID-19 Campaign

Harin - Aug 03, 2020

In a new GBP 2-billion anti-obesity campaign to fight COVID-19, Boris Johnson, UK Prime Minister, rode a made-in-India, designed in UK Hero Cycles bike.

Boris Johnson is known for his love for cycling. In the campaign, the 56-year-old PM was captured on camera riding a Hero Viking Pro bike to Nottingham, visiting the Canalside Heritage Centre where he unveiled plans the new fitness strategy with new protected bike lanes as well as cycle training programs, bikes on prescription.

Boris himself is a COVID-19 survivor. He said that walking and cycling could help us deal with some of the biggest environmental and health challenges.

The bike that Boris used is the Viking Pro bike from the Insync brand owned by Hero Motors company from India. The bike was designed in Manchester but assembled in India by Hero Cycles.

Hero Cycles gained control of the brands Riddick, Ryedale, and Viking, and redesigned them under the new brand name called Insync. According to the company, the Insync range has 75 bikes. It is the first to be designed in Manchester at Hero Cycles global Design Centre.

Hero Motors Company’s chairman and managing director, Pankaj M Munjal, expressed his delightedness that the Prime Minister used one of the company’s Viking bikes.

The goal of this cycling initiative is to increase active cycle training for adults as well as children. To encourage people to switch to cycling for their daily commute, the authorities are setting up cycle racks at transport hubs, city and town centers, and public buildings. New on-street storage and bike hangers will also be built for people who don’t have enough space at home to store their bikes.

The campaign is launched at the same time as a new “Better Health” campaign from Public Health England, calling people to lose weight and have a healthier lifestyle.