After Strong Anti-China Wave, Samsung Is India’s #2 Smartphone Brand

2020 hasn’t been going well for the world, especially China. The COVID-19 pandemic originated from China has spread around the globe, crippling nations and economies with countries being put under lockdown.

Despite this, smartphones from Chinese manufacturers were still selling like hotcakes.

However, after the border clash between India and China, tensions rose. The hashtag #BoycottChina started trending. This means alls Chinese smartphone brands in the country would be affected in some ways.

Reports point out that shipments from Chinese smartphone makers this year are considerably less than the data recorded at the same time last year.

Research analyst Shilpi Jain at Counterpoint Research says that the contribution of smartphone brands from china fell from 81% in Q1 2020 to 72% in Q2 2020. This was a result of the stuttering supply for some major brands like Realme, Oppo, and Vivo as well as the growing anti-China sentiment following the government’s decision to ban over 50 Chinese apps and delay the import of Chinese goods.

The overall shipments in the country recorded a 51% drop year on year to only 18 million units in Q2 2020. This was due to the lockdown. By June 2020, when the country started to unlock, there was still a mild decline of 0.3% year on year.

Amidst all this, there is one smartphone brand that has emerged victorious, South Korea’s Samsung. The smartphone manufacturer now ranks 2 with a 26% market share, a considerable rise from 16% from the previous quarter. For pre-COVID-19 sale levels, Samsung reached 94%.

Changes in the company’s strategy like emphasizing offline channels and introducing features such as SamsungCare+ have contributed to this bump-up.

At the top spot is Xiaomi with a 29% market share while Vivo is on the third rank with a 17% share.

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