AI Creates This Advertisement For Nike After Being Trained With Its 7-Year Worth Of Commercials

Aadhya Khatri - Nov 21, 2019


AI Creates This Advertisement For Nike After Being Trained With Its 7-Year Worth Of Commercials

The reason he picked Nike is that it is famous worldwide and the company has enough data the AI needs to start working

Working in advertising is not easy. While the slogans like “Just Do It” sounds simple enough, you cannot imagine the amount of time and effort that went into the making of it. However, since it is now 2019, the marketers have a new and super powerful assistant, the AI.

AI-Nike-commercial
Slogans like “Just Do It” sounds simple enough, you cannot imagine the amount of time and effort that went into the making of it

Artificial Intelligence was the one behind the below commercial of Nike after it is trained with the company’s 7-year worth of advertisements:

The creator of this project is Jean-Baptiste Le Divelec and he shared the inspiration driven the idea of making ads with AI. He has a career in advertising and now, neural networks and AI is playing an important part in the industry. Divelec is fascinated by the way artificial intelligence being able to create music and artworks.

AI-nike-Jean-Baptiste-Le-Divelec
The creator of this project is Jean-Baptiste Le Divelec

He wanted to experiment with its ability so he created an advertisement with it. The reason he picked Nike is that it is famous worldwide and the company has enough data the AI needs to start working.

The ad sounds far from being something Nike can consider someday using for its brand. However, its slogan: “If you can’t beat him, legend that thing,” is worth to be printed on a T-shirt.

Ai-Nike-slogan
its slogan: “If you can’t beat him, legend that thing,” is worth to be printed on a T-shirt

Creativity is something we humans believe that only we can do. Divelec and some friends feed an AI with a nearly-a-decade worth of commercials from Nike to see if the neural network can create something inspiring.

The content of the ad is still work in progress but you can feel a storyline here.

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