Adidas' New Technology Will Make Your 'Individualistic' Shoes
Anil Singh - Nov 25, 2019
The technology called AlphaEdge 4D will make a pair of shoes match with everyone’s style.
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Shoes are fashionable products that we all use and are mass-produced every year. Choosing the right pair of shoes is actually quite difficult. However, now with 3D printing technology, everything has become easier when choosing shoes. And the Adidas AlphaEdge 4D is such a 3D printed pair of shoes that match with everyone’s style.
Adidas has started with its Futurecraft 4Ds from the 4D midsole. The innovation uses the latest 3D printing technology invented by a Silicon Valley named Carbon startup. As known as "Digital Light Synthesis", the process uses oxygen as well as light to create plastic objects without the need for injection molding and does not create bad wastes to the environment. This has helped Adidas create a design that provides maximum support for customers’ feet.
Although it only started with 3D printing, Adidas soon showed its ambition to conquer this technology. The company wishes to design the lattice that is compatible with the motion of a particular sport, or compatible with customer information. In this way, customers can receive 3D printed shoes that have their own individual or sporty characteristics.
Adidas's Director Platform Innovation Marco Kormann stated that the company is enhancing Futurecraft in their business for the next 2 years. 3D printing technology has changed the way it was designed and created products. In collaboration with Carbon, data-based design, as well as digital production, is something that can be scaled up on a global basis. The next step is to develop this technology that is suitable for each sport and each customer.
AlphaEdge 4D design has a knit upper that is reflectively prime and brings a sense of comfortability with a sock-like fit. The rubber outsole was developed using Continental tire technology, which is suitable for all terrains and weather patterns. It is priced at INR 27,999 at selected retail stores in India.