This Is How Apple CEO Tim Cook Starts His Morning

Karamchand Rameshwar - Nov 29, 2018

Apple CEO Tim Cook, has a very interesting morning routine that most of the people may not expect him to do.

Tim Cook, CEO of Apple, is obviously among the busiest businessmen around the globe with a massive amount of daily tasks he needs to do. He is currently leading the former most valuable companies in the world, only just recently dethroned by Microsoft.

You may not know that he actually looks at users complaints every day, yes, Apple CEO, not the head of the Apple customer service department or something.

Being interviewed by Axios, he confirmed that in the morning, he spent around one hour going through complaints by users of Apple devices.

The report reveals that the reason he is able to spend some time to read users’ comment because his usual time to get up is 4 am. After that, he goes to the gym to exercise for another hour.

He apparently is using a new Apple’s feature called Screen Time, which was just introduced along with iOS 12 with the function of monitoring and limiting the time he spends on his iPhone as well as iPad.

More: CEO Tim Cook Said Apple Would Help Rebuild Notre-Dame Cathedral

new-feature-introduced-with-iOS-12 — Screen Time - a new feature introduced with iOS 12

7 years since apple ceo Tim cook took the responsibility of leading Apple as its CEO, the iPhone maker was the first company to reach the valuation of a trillion dollar. The Apple Watch was also first introduced in his time as Apple CEO. Apple Services are now just as large as a company in the Fortune 500 also, which has always shown a growth rate of double-digit for the last thirteen quarter.