Twitter Combats Deepfakes With New Rules, Calling On User Feedback

In recent days, big names in tech consecutively announced their own plans to take down the phenomenal catastrophic on the Internet - deepfakes. Google initiated the campaign by releasing a library of deepfakes videos to counter-attack misused deepfakes content, while Facebook has created Deepfakes Detection Challenges with a bunch of supporters, including Microsoft, Amazon, MIT, Univ. of Oxford and so on. Now, the turn belongs to Twitter.

As from now, Twitter will take a new policy in action to target deepfakes content that appears to threaten anyone, in terms of physical safety, or to result in harm in real life. On Twitter, there’s a slew of such manipulated media, and the micro-blogging site is creating new rules in quest of removing them. Under the classification, whatever the type of the content is, it’ll be under fire once being altered to make up fake events.

According to Twitter, the company has to take this step since it rethought about the potential risk of deepfakes floating upon its user community. Meanwhile, users have the change to send any feedback before the launch of those new rules. From that, all the rules will go live with helpful refinements. As posted by the Twitter Safety page (@TwitterSafety), the company wants to listen to users' perspectives regarding its policy development process. Thanks to these approaches, things will be more transparent.

To remind, Twitter first took a stand against the problem in 2018 as it banned deepfakes-powered porn content. If you are too tired of witnessing that distasteful stuff, let's give Twitter your own feedback!