Samsung Mobile Is 2020's Most Desirable Brand In India: Report

For the fourth time, Samsung Mobile becomes the most desirable brand in India, followed by Apple iPhone. This information is broken out by a report from TRA Research yesterday. The other three for Samsung was in 2018, 2015, and 2013.

In the consumer electronics category, Samsung ranks at the third spot. This is the first time for Sony TV, the entertainment channel, to be featured on the top 10 list at the fourth spot, higher than Maruti Suzuki at the fifth spot and Dell, a well-known technology group at the sixth.

The Top 100 India's Most Desired brands list is dominated by local companies with a total number of 42 Indian brands. The U.S has the second-most firms to be on this list with 15 brands, followed by Japan with 12 companies, South Korea with 11 brands.

German has six brands on the list, most of which are luxury cars. The UK has three companies featured in the India top 100 and China has three, all are smartphone brands.

According to N. Chandramouli, TRA Research’s CEO, how desirable a brand is highly relevant to its operation. How successful a company depends heavily on how much customers desire its products.

He also said the brands featured on this top 100 list had managed to exude a magnetic pull that can influence Indian consumers. This year list has 1,000 brands sorted out into 39 super categories and 326 categories.

>>> Apple iPhone 12 Production Might Be Delayed Due To The Coronavirus Outbreak