Netflix Announces Its Huge Success With The Rs 199 Mobile-Only Plan In India
Jyotis - Oct 19, 2019
Netflix attracted 6.8 million global subscribers in Quarter 3, 2019, instead of 07 million ones as expected. However, this amount is still a huge success when the company has faced intense competition from similar services of Disney and Apple.
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The Chief Product Officer of Netflix Gregory K Peters has just announced the company’s big success in the Indian market thanks to the Rs 199 mobile-only plan. It first launched this plan two months ago, and in the upcoming time, Netflix will expand it to many other markets in the world.
The India mobile-only plan is the fourth plan Netflix applies to the Indian market, in addition to the three existing plans including premium, standard, and basic plan. All of these plans are ranging from Rs 499 to Rs 799.
In an earnings call with many analysts on October 16, Peters said:
He also think that revenue is the key principle for Netflix as the company has done many tests, surveys to figure out what is the right plan, right prices to charge the subscribers in every market. Peters expressed his opinion as follows:
According to his revelation, Netflix is considering lots of other plan structures, as well as feature value benefits in a bid to satisfy various market conditions.
The Netflix CPO stated that the media-services provider would continue keeping an eye on its plans after its launch and give an instant response based on the demands of its consumers in each market.
Another good news hails from ‘Sacred Games’ season 2 that has managed to attract the largest amount of watchers in India. Netflix announced:
When it comes to global subscribers in Quarter 3, 2019, Netflix attracted 6.8 million ones, instead of 07 million ones as expected. However, this amount is still a huge success when the company has faced intense competition from similar services of Disney and Apple.