Microsoft Runs 100X100X100 Program, Giving Each Indian Startup $100,000 Over 18 Months

Indian startups have started to make inroads in the SaaS world and Microsoft has noticed that. A couple of days ago, the tech giant launched 100X100X100, a program that’s aimed to help business-to-business SaaS startups.

On Monday, Microsoft said that in this program, 100 companies will be brought together with 100 startups at the early and growth stage. Each of the companies will spend an amount of $100,00 (Rs 71.5 lakh) over 18 months.

As stated by Microsoft India’s President Anant Maheshwari, this initiative will help startups build scale while creating amazing opportunities for them. Now, businesses can fast-track their digital journeys by adopting enterprise-grade solutions.

In addition, all startups joining the program can access prospective customers at Microsoft industry as well as customer events. Participating startups of the 100X100X100 program can also access the technology platform and guidance of Microsoft to fine-tune their business along with expansion models.

This is not the first time Microsoft has made a move in the Indian startup ecosystem. Apart from 100X100X100, there’s also the Microsoft for Startups program in which early-stage B2B startups can use Microsoft Azure, the firm’s marketplace and enterprise sales team. In early 2019, the tech giant expanded its corporate venture fund M12 to India.

In recent years, startups in India have emerged to build SaaS software to follow the success of companies like Freshworks, whose net worth is $3.5 billion, as well as CleverTap. SaaS startups don’t build hardware or disburse loans so they usually make the most profit margin.

At a SaaS focused event, a high-profile executive sais that India is now one of the most active countries regarding the development of new business services.

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