This 7-Year-Old Earns Rs 155 Crore Per Year For Reviewing Kids Toys

Karamchand Rameshwar - Dec 04, 2018


This 7-Year-Old Earns Rs 155 Crore Per Year For Reviewing Kids Toys

A 7-year-old boy whose name is Ryan with his YouTube channel, Ryan ToysReview, have earned around Rs 155 Crore Per Year for reviewing kids toys.

You may be surprised with the fact that a kid with only 7 years of age, still studying in elementary school, is the among the highest-paid stars in YouTube. Ryan of Ryan Toysreview is not really different from other kids at the same age. He loves cars and trains, and he also builds whole civilizations with only Legos.

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Except when the 7-year-old boy plays with his toys, he does that while being recorded with a camera. And presumably, his parents or someone else upload those videos onto Ryan Toysreview, his YouTube channel,  for his massive follower base and most of them are at similar ages with him.

With these simple and short videos, Ryan has become the top influencers online. His follower count is currently at 17.3 million with close to 26 billion views since Ryan and possibly his parents started the channel in March 2015. For the boy himself, that got him only an unlimited amount of toys for him, but also a big sum of money.

Ryan Toys
According to Forbes, his channel called Ryan’s ToysReview made around $22 million (around Rs. 155 Crore) pre-tax just from June 2017 to June 2018.

Ryan has been known for his enthusiastic reviews of kids toys and food products as well, sometimes his parents also join in with him.

On July this year, Ryan struck a deal with Walmart which enabled him to sell his custom-made toy across 2,500 Walmart stores in the US, reported by Reuters.

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Ryan and his custom-made toy at Walmart

The idea of making a YouTube channel started when he questioned his parent why they didn’t allow him to review his toys online -- he asked that at just 4 years of age. His channel didn’t instantly get a ton of followers and views at the start, not until his video of reviewing Pixar Car toy went viral which now very close to reaching 935 million views.

 

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