Startup Called Motif Ingredients Sells Meat Alternatives To Its Customers

Meat alternatives have been the prior choices of a lot of US citizens, including carnivores and vegans. That’s why a startup named Motif Ingredients is introducing its products to its customers.

After Americans enjoyed full of Field Roasts and Tofurky at Thanksgiving, they have tasted some kinds of fake meat. According to the collected data, many of those feel interested in it. That’s clearly seen when the globally famous fast-food restaurant chain, McDonald's, takes a burger without meat into consideration.

However, we will have to take much time to see the new meat alternatives come to the market, regardless of whether their manufacturers are mega-corporations or small companies. In fact, the technology that is used to produce these products is extremely complicated.

As reported in a feature from Fast Company, Motif Ingredients under the leadership of Ginkgo Bioworks reveals if innovators welcome meat alternatives, they will have chances to free themselves from lab work, as well as to crave for the dishes in the future.

The major difficulty new startups have faced when introducing all kinds of meat alternatives to their customers hails from how to synthesize ingredients and proteins.

In addition, Motif Ingredients plans to outsource all work relating to development and research. This may be a great challenge to a variety of food brands, including even a long-established brand. As per startups who are keen on meat alternatives, they will have more spaces to build their brands, develop marketing strategies and sell their products.

In cooperating with Ginkgo Bioworks, Motif Ingredients will leverage an automatic process to form a string of genomes and make use of microbes to create ingredients. After detecting proteins and vitamins in animal spins-off and meat, the company will remake them by using bacteria and engineered yeast in the same process with the beer brewing one.

According to the company, its ingredients meet all the necessary demands in a healthy diet and other startups can apply them to make new meat alternatives.

Motif Ingredients also hopes that it can promote technical processes for long-established brands as well as newly-established startups. As what Kelly said, to feed a world full of hungry humans, we must find out some new approaches that can bring us new food sources.