PM Narendra Modi Has Surpassed Donald Trump To be The Most Influential World Leader On Facebook

Anyone who follows India’s Prime Minister Narendra Modi knows he is a charismatic man. Put aside his other flaws, the man for sure knows how to gather his supporters. Now, he has just proved that he is Facebook’s undisputed king.

Burson Cohn & Wolfe, a global communication agency, has recently released a report called “2019 World Leaders On Facebook” in which they check out world leaders with the most followers on the social media platform. And apparently, at the moment, the Indian PM is at the top of the list.

On his personal page, Narendra Modi has 43,5 million likes while on his official page, he has 13.7 million likes. With that huge number of likes, he is currently the most followed world leader on Facebook.

Donald Trump, the US president, is in second place with 23 million likes. The third place belongs to Queen Rania of Jordan with 16.9 million likes. Meanwhile, the new president of Brazil, Jair Bolsonaro, is Facebook’s most engaged world leader. His page has over 145 million interactions while Trump’s is at 84 million.

After the Cambridge Analytica scandal, Facebook has implemented changes in its algorithm. This lead to many world leaders having to use Facebook Ads to promote their posts. BCW’s Chief Innovation Officer, Chad Latz, said:

He continued:

Ever since its launch, the Facebook page of the US president has run over 50,000 ads. In December last year, UK PM Theresa May publicized 74 ads to promote for her Brexit plan.

The report wrote:

Back in 2016, Modi was at the second place on the list of Facebook’s most followed world leaders while former US President Barack Obama was in the top spot.