New AI That Generates Terrible Marketing Site That Doesn’t Even Exist

A new website just shows how more advanced artificial intelligence (AI) has become by generating passages of text that are almost coherent.

With AI tools that have been trained on mimicking online content, “This Marketing Blog Doesn’t Exist” is able to recreate different types of PR boring website filled with 900-word articles on things like “synchronicity” and “ROI scales.”

It was actually a marketing company called Fractl that built the website using GROVER, an advanced AI tool which recently became well-known for its ability to generate convincing fake news with a particular writing style of a publication.

One particular written by Grover was about how Taylor Swift hurt herself trying to through sandbags at a car. Put aside minor mistakes like writing wrong the names of celebrities like “Kardashian West” and claiming that Reputation 2 album was written by Swift, the post is surprisingly coherent. In each post, there is always a disclaimer which states that the author is actually an AI system. But it never actually talks about how the articles’ content is fabricated, which demonstrates the dangers these algorithms could bring about if they got into wrong hands

The article categories on the site range from “SEO” to “Instagram Marketing” to the meaningless “AI in Marketing.” The homepage’s article which gives details of how to use Instagram filters to market is unexpectedly comprehensible.

However, the article still has some flaws. For example, it quote an imaginary Instagrammer saying “pink” is their favorite filter.

The website also uses StyleGAn, which is an AI tool used to create realistic portraits as well as less-realistic Pokémon and cats, to generate fictional authors.

In the end, if you are not searching for mistakes or instances in which the AI does not fully comprehend what is happening, the site would possibly pass as real. It means that when we read things, we need to be more selective.