Lyflike, An App With 3D Avatars Helps You Try On Clothes When Shopping Online
Saanvi Araav - Apr 15, 2019
An AI startup in Bengaluru names BigThinx has created a realistic 3D avatars which move, look and measure just like you from just three photos.
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I am sure that many of you find that online shopping really fun, right? It is convenient and fast, right? But have you ever wonder how many times you have hit that Buy button and then regret to cancel it later on? So the problem is you want to hit that "Buy" button but you don't know for sure if it will suit you or not.
So, someone can make sure that for you now. With the new Lyflike app capable of creating a realistic 3D avatars that move, measure and look just like you. And all you need is 3 photos to create that avatar. BigThinx is the developer behind Lyflike which makes use of the AI technology to make these avatars which could try on clothes for you online. Chandralika Hazarika and Shivang Desai are the founders of BigThinx.
To use this app all you need is to feed a picture of the product and lets the app to process the images and show you how you would look in that product. Moreover, it will show you where to buy that product or will find a similar product for you.
According to Shivang:
How it works
Back in 2014, Shivang just sold his startup in the US while Chandralika was working for a big MNC. They were friends back in college and after 8 years, they reconnected. After the pair worked together on a few projects, they established BigThinx in 2018.
According to Shivang, they had thought about VR and game avatars for sometime before moving on to using it to solve the problem with online shopping. The core idea is that the buyer will be able to try on any clothing online. After registering for the app, the next step is to create an avatar by giving the app your selfie and your body shot. The app will then use those photos to generate your face and measurements.
Chandralika Hazarika and Shivang Desai
An just like in a Sim game, once you have your avatar, you could move it around, dress it up by recreating outfits using the virtual closet and product's image.
When receiving an image, the app will use its huge database to find out the type of outfit in the image as well as the texture of each item. It will then recreate the item for you to try it on the avatar. By the way, it will display the available sizes of the item base on your registered measurements.
With this app, you can design your own unique outfits by picking and combining from big libraries of different cuts, garments, graphics, fabrics, and patterns. Click on the suggested links and you could also explore the similar options suggested by the app leading to other e-commerce sites.
AI application in retail
Shivang has said:
The use of AI in retail is getting more and more common. For example, there is Mad Street Den's Vue.ai built on AI stack for retailers. There is also Streamoid which is helping fashion-conscious to navigate their way through the maze of buying options.
According to Shivang, his product add the primary layer to the recipe with its gaming factors. He said:
The future and revenue
BigThinx still hasn't seen any revenue from its product yet. So it is still on the way to find new streams of income from entertainment, media and partnerships with retailers. They have released the Android version of their Lyflike app back in February and they have had 500 installs without any marketing.
While in the Indian market, the Lyflike app isn't really popular yet, the concept is already pretty well-known in Silicon Valley. A few months ago, Amazon bought BodyLabs an AI-based anatomical company for about $70 million.
According to Shivang, they are planning to launch Lyflike globally in South Korea, Japan, US, UK, Australia, Canada, Australia, and Germany markets. They also have plans for the avatar to be used in fitness, health, gaming, and media.