EatToday: SMEs' Savior In The Time Of COVID-19 Lockdown

COVID-19 has changed what we perceive as normal with our lifestyle. When India started to have its first case of contracting the novel Coronavirus, people have switched from dining out to home cooking to minimize their chance of coming in contact with someone carrying the deadly virus.

However, as much as we are hard-wired to love foods, a reaction, Dr. Laura Pawlak explains, to ensure our survival, not all of us have a knack for cooking, or can bear preparing three meals a day, on a daily basis.

This is where food delivery kicks in. There is no shortage of services of this kind in India. Technology has enabled us to browse several restaurants in just a few seconds looking for what we like, and then after a few clicks, we will have the meal delivered to our doorstep.

But even with that much convenience, how do you know which restaurant to entrust your time and money to? Sure, you can go for the familiar names in the neighborhood but we know the inner adventure eater inside you is urging you to try something new. This is why EatToday is introduced.

EatToday has everything it needs to be the go-to platform for Indian users when they need a good idea for the next meal, a long list of restaurants, categorized into sections and regions so that you can quickly browse for what you want at the time, suggestions cater to the distinctive needs of different users, and restaurant ratings so that you know which one consider and which one to pass. When it comes to dining, the rule of thumb here is to trust the crowd. If a restaurant has high rating, that is a sure sign of a good place to order from.

Of course, the satisfaction and convenience of diners are the main focus of EatToday, but that is not the only reason the platform is launched amid India lengthy lockdown.

Of all the worst-stricken industries in the country when COVID-19 spread, food and beverage took one of the biggest blows. Even before the lockdown order was announced on March 25 when restaurants were still allowed to operate, they reported up to 45% decrease in footfall. Even if they can survive until the order is lifted, experts estimate that customers would still be reluctant to dine out as experience of the pandemic is still fresh in their memories.

EatToday has anticipated a swift change in the way people enjoy dining and decided to be the tech-based solution to minimize the time people have to spend to consider where to order food from.

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