AI Can Give Perfect Makeup Suggestion For Your Skin Tone Without Seeing Your Face
Indira Datta - Mar 11, 2019
Technology can now help women solve the struggle of shade matching. This makeup brand creates an AI that can recommend the perfect foundation shade for your skin tone.
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For those of you who love makeup, finding the right color for your skin color is not an easy task because each person has a different skin tone and the makeup products on the market are not diverse enough. That's why so many videos of beauty bloggers on YouTube give lots of advice on the topic.
Realizing this problem, the cosmetics brand called IL MAKIAGE uses AI technology to help users find the perfect foundation tone. Moreover, the algorithm they offer can help you choose the right shade without having to look at your face.

The company has collected and combined information from more than 700 skin colors to create a database to train an AI called PowerMatch. It can accurately predict the perfect shades for buyers who want to buy IL MAKIAGE's Woke Up Like This foundation with a simple quiz.
Users only need to answer questions regarding the current makeup habits, foundation and skin care concerns. After experimenting with some girls, the company said, the algorithm has produced extremely positive results with accuracy up to 90%. IL MAKIAGE is confident in letting customers use this algorithm to make the most accurate foundation choice for their skin before they decide to buy the product.

IL MAKIAGE's line-up of 50 shades allows users to find the right color for their skin tone regardless of their shades. If users live outside of the United States, besides the product's price of more than $44, there is an additional shipping cost of $20. So makeup lovers should carefully consider and find the right shade to buy.
The company is showing that technology can also be combined with beauty and makeup services. Technology can now help women solve the struggle of shade matching. Women in the world will not have to use foundation colors that are not suitable for their skin color with the help of PowerMatch.
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