Xiaomi Is Opening Mi Home Stores In Indian Rural Areas

Xiaomi, the Chinese major electronics company, is spending efforts to expand its product collection beyond smartphones. On Tuesday, the firm is ready to introduce its new business - Mi home - that it says will innovate India’s rural retail.

Monday, Xiaomi India’s Manu Kumar Jain, Vice President, Xiaomi Global, and Managing Director, posted a Tweet saying he was excited to launch Xiaomi’s new business, official information to be revealed the next day.

Manu Kumar Jain, Xiaomi India

Manu emphasized that this new business is going to change Indian rural retail forever. The giant Chinese firm initially went for online retail and now it’s rapidly setting its foot in offline retail as well.

Date back September, Xiaomi introduced its fourth Indian experience store “Mi Home” in Bengaluru, alongside with a new office.

At the launch event, Jain stated that with this new “Mi Home”, Xiaomi’s goal is to bring to the Indian markets as many global products as possible.

In line with the objective to further strengthen Xiaomi’s offline network, 100 “Mi Home” stores may appear in solely 2018.

A Mi Home store

Xiaomi is famous for making cheap smartphones. Internation Data Corporation (IDC) issued a report last week that said in 3Q2018, the company delivered 11.7 million handsets, accounting for 27.3 percent of the Indian market and earned itself the top position here, surpassing Samsung.

Thanks to the success of the series Redmi Note 5 Pro, Redmi 5A and the refreshed version of Redmi 6/A/Pro, Xaomi developed to a whole new level, as stated in IDC’s report.

However, Xiaomi’s ambition is beyond that, it doesn’t want to be seen just as another smartphone maker. The firm, at its eighth year of operation, wants to expand its production to other fields and the race to this mission set off in 2014.

Besides smartphones, Xiaomi has broadened its product collection to non-technology segments such as shoes, apparel, luggage and so on.