YouTube To Introduce Two Back-To-Back Ads At The Beginning Of Videos

Harin - Nov 26, 2018


YouTube To Introduce Two Back-To-Back Ads At The Beginning Of Videos

YouTube is running a test which let users watch two ads back-to-back at the beginning of a video to avoid watching an ad in the middle of a video.

People install adblockers so they don’t have to watch an ad in the middle of watching a YouTube’s video. Therefore, the way the platform displays ads to viewers might be changed.

Youtube 1542977116

YouTube is learning the way cable television showing their ads. They are going to test showing ads only at the beginning instead of in the middle of a video.  In their test run, when you watch a video, there will be two ads that are unskippable being played.  This means compared to watching one ads like before, you will have to watch a double amount of time. However, it also means there will probably no ad showing when you watch to the middle of the video.

A blog post from the company shows that, by using this method, ad interruption experience could be reduce up to 40 percent. The test run is based on research the company has done where viewers show their dissatisfaction to being disturbed frequently by ad breaks. This is kind of similar to when you watch movies on TV and an ad appear in the middle of the movie. Of course, no one like their movies being interrupted.

The test will be run on desktops first this year, then on smartphones and smart TVs will be the last to be tested. The system will be effective for advertisements at least. Research done by YouTube showed that there was an 8 to 11 increase in unique reach when ads were shown only at the start of videos.

The good news is that you can show your preference in this matter. A screenshot that has been shared by Google showed that when the first ad plays in the middle of a video, there is a notification bottom which viewers can tap to avoid watching the second piece of ad. If you watch under-10-minute clips, this will be kind of helpful. If the company decide to keep this feature, this would undoubtedly benefit us viewers. If you can’t avoid those ads, at least you can show your own preference in the way you want to watch them.

Comments

Sort by Newest | Popular

Read more

10,000 People Tune In Just To Watch A Young Woman Sleep For 5Hrs

Features- Mar 02, 2021

10,000 People Tune In Just To Watch A Young Woman Sleep For 5Hrs

A popular Taiwanese streamer made about $3,000 just by streaming herself sleeping in five hours with thousands of fans tuning in to watch.

Man Survived 14 Hours At Sea By Holding Onto 'A Piece Of Rubbish'

Features- Mar 01, 2021

Man Survived 14 Hours At Sea By Holding Onto 'A Piece Of Rubbish'

After falling off from his cargo ship, the man managed to stay afloat, swim to a "piece of rubbish" and held onto it until he was rescued.

Top 10 Drawing Apps For Chromebook With Offline Support

Features- Mar 01, 2021

Top 10 Drawing Apps For Chromebook With Offline Support

Here the top 10 best drawing apps for Chromebook with offline support that work flawlessly with a wide range of features and tools.

Japan Has New Minister Of Loneliness To Deal With Suicide Rates

Features- Mar 02, 2021

Japan Has New Minister Of Loneliness To Deal With Suicide Rates

The role of the new Minister of Loneliness is to reduce social isolation and loneliness among the residents of the country.

Bill Gates Prefers Android To iOS And Here Is His Reason

ICT News- Mar 02, 2021

Bill Gates Prefers Android To iOS And Here Is His Reason

Bill Gates said while he had an iPhone, he actually used an Android handset on a daily basis

UK Gambling Commission Orders Revision Of Slot Game Design

ICT News- Mar 01, 2021

UK Gambling Commission Orders Revision Of Slot Game Design

Let’s take a look at how the news unfolded and what exactly the terms of the revision are.