YouTube To Introduce Two Back-To-Back Ads At The Beginning Of Videos

People install adblockers so they don’t have to watch an ad in the middle of watching a YouTube’s video. Therefore, the way the platform displays ads to viewers might be changed.

YouTube is learning the way cable television showing their ads. They are going to test showing ads only at the beginning instead of in the middle of a video.  In their test run, when you watch a video, there will be two ads that are unskippable being played.  This means compared to watching one ads like before, you will have to watch a double amount of time. However, it also means there will probably no ad showing when you watch to the middle of the video.

A blog post from the company shows that, by using this method, ad interruption experience could be reduce up to 40 percent. The test run is based on research the company has done where viewers show their dissatisfaction to being disturbed frequently by ad breaks. This is kind of similar to when you watch movies on TV and an ad appear in the middle of the movie. Of course, no one like their movies being interrupted.

The test will be run on desktops first this year, then on smartphones and smart TVs will be the last to be tested. The system will be effective for advertisements at least. Research done by YouTube showed that there was an 8 to 11 increase in unique reach when ads were shown only at the start of videos.

The good news is that you can show your preference in this matter. A screenshot that has been shared by Google showed that when the first ad plays in the middle of a video, there is a notification bottom which viewers can tap to avoid watching the second piece of ad. If you watch under-10-minute clips, this will be kind of helpful. If the company decide to keep this feature, this would undoubtedly benefit us viewers. If you can’t avoid those ads, at least you can show your own preference in the way you want to watch them.