Sony Mobile To Cut Businesses In India, Focuses On Japan, Taiwan, And Other Markets

Anita - May 24, 2019

Sony plans to reduce its operations in its mobile division in several markets including India due to the gloomy situation in its business in recent times.

Kenichiro Yoshida, Sony CEO told Reuters that he eyes the smartphone business of the company as indispensable.

He said:

These comments came after the announcement of Sony that this company would stop or reduce its operations in some certain areas.

The smartphone business of Sony has fallen into a gloomy situation for a period, due to the competition of Xiaomi, Huawei, and Samsung. Last year, Sony confirmed that the company was considering the possibility of reducing its operations’ size in some certain area. And now, its plans have actually come true.

Sony has organized an investors relations day and one of its presentation’s slides revealed a list of regions which the company will drop or reduce the operations. More particularly, affected regions consist of South East Asia, Middle East, Latin America, India, Canada, Australia, and Africa.

In addition, this slide also shows that the company has way more dropped/defocused countries than focus markets. And the focus regions of the company include Taiwan, Japan, Hongkong, and Europe. Now, it does not mean that the company will just be running its business in these above-mentioned countries. “Defocused” probably means the affected areas will get decreased resources and/or fewer phone models.

The information comes nearly one year after Sony Mobile confirmed that it was “reviewing business feasibility” for the first time in Turkey, the Middle East, and Africa. Since then Sony has also had some changes such as closing a manufacturing factory. Other changes are reported to include merging the mobile division with other businesses and slashing 2,000 jobs.

However, the Sony Xperia 1, the latest flagship of Sony, seems to be a step in a right direction for Sony. The new smartphone is powered by a Qualcomm Snapdragon 855 SoC under the hood. In addition, it sports a OLED display with 4K HDR resolution. In terms of imaging capabilities, the phone features a triple rear camera setup. However, we still should wait for the launch of this device in June.