Facebook Launched Hobbi, A New App To Document Your Hobbies

Facebook is experimenting with Hobbi, a new app that allows users to organize as well as save pictures of their own projects like ceramics or baking, which suggests that the social giant may be testing services and features outside the social media area. From the save pictures, users can make videos of their personal projects, sharing them with friends and family.

Hobbi is currently available for iPhone users in select countries. The new app was developed by one of Facebook’s teams, responsible for experimenting with new services and products. In July 2019, the tech giant said that it was creating the “New Product Experimentation Team,” who can alter apps quickly or shut them down if the apps don’t live up to their expectations.

Over seven months in operation, the team has rolled out four new apps but none of them are interesting enough to attract the crowd, as revealed by Sensor Tower’s data. However, it’s worth noting that three out of the four apps were only launched in Canada, which limited their adoption. Hobbi, on the other hand, is now available across 84 countries, such as Canada, Australia, the US, and India. After being released this Wednesday, the app has already been downloaded almost 5,000 times.

Hobbi has been compared with Pinterest, a social bookmarking website. However, the two platforms are a bit different. Pinterest allows users to pin or post pictures to a virtual board, which can come handy when you need to plan something, it also supports searching for new pictures. Meanwhile, Hobbi lets people create a new project and add pictures either by taking photos directly in the app or browsing the gallery on their phone, which allows them to keep track of their project’s progress. Then users can make a video with highlight images of their project to share on other platforms. People are usually asked to provide a phone number to sign up for an account on Hobbi.

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