Apple Keeps Massive Lead Over Samsung & Fitbit in Smartwatch Market: Q2 2019

Karamchand Rameshwar - Aug 09, 2019


Apple Keeps Massive Lead Over Samsung & Fitbit in Smartwatch Market: Q2 2019

In Q2 2019, Apple still shows it dominance in the smartwatch segment with a 46.4 percent of market share, beating Samsung (15.9%) & Fitbit (9.8%).

While the smartphone market appears to be in decline, the smartwatch market sees an impressive growth rate in Q2 this year. Over 12 million devices were shipped in the second quarter of 2019, which is a 44 percent increase compared to the same period in 2018. Apple Watch is still the top product with a massive lead of 5.7 million units shipped, which occupied almost half of the smartwatch market.

Apple Watch Vs Wear Os
Apple Watch 4 is Apple's latest smartwatch

The second place belongs to Samsung, with 2 million units shipped in the same quarter. And that is more than double the figures from the same period in 2018. Even though Samsung is still a long way from reaching to what Apple has achieved, but its Galaxy Watch Active 2 and other smartwatches will contribute substantially in expanding the brand’s market presence, according to Strategy Analytics.

Samsung Galaxy Watch Active 2 News 23
Samsung Galaxy Watch Active 2 Under Armour Edition was just announced yesterday alongside Galaxy Note 10 series

On the other hand, Fitbit lost its second position to Samsung and dropped to the third one as its smartwatch shipments went down even though the market is growing massively. It is currently losing to the fight against Apple in the premium segment. Not just that, its Fitbit Versa Lite has also been really successful. Moreover, Garmin, Fossil, and Samsung have been pushing to grab its market share in the health & fitness segment.

In the tablet market, the situation is pretty similar for Apple and Samsung. The Cupertino-based Apple shipped 12.3 million units with a year over year growth of 6.1 percent, while the second and third places both saw a decline. Samsung ranked second with 4.9 million units shipped, which is much lower than that of Apple. Moreover, that amount is 3.1 percent lower than the figure in the same quarter last year. Meanwhile, the third place Huawei experienced the same thing with an even bigger drop in the shipments. Its smartwatch shipments in Q2 2019 was 3.3 million units, which is equivalent to 10.3 percent of market share.

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