Apple Watch Tops The Chart In Global Smartwatch Shipments In Q1 2019

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Apple with 35.8 percent market share claimed the top position in the smartwatch segment, being way ahead of the second position Samsung with only 11.1 percent market share.

As per data from Counterpoint Research, the total smartwatch shipments in the world increased by 48% year-on-year in the first quarter of this year. With health-related features such as fall detection and ECG in the Apple Watch Series 4, this company took the leading position in this segment with 38% market share. Samsung ranked the second with 11.1% share, and Chinese brand imoo held the third position with 9.2% share in the global smartwatch shipments.

Global Smartwatch Shipments market share by brand in Q1 2018 vs Q1 2019

In spite of weak iPhones sales across the world, the shipments of Apple Watch still hit a growth of 49% year-on-year. Satyajit Sinha, Counterpoint Research Analyst, said:

Recently, Apple has launched irregular heart rhythm notifications & ECG application via an update for WatchOS 5.2 in Hong Kong and 19 European countries. As per Satyajit Sinha, users still consider these functionalities as the “most desirable” features.

Apple Watch Series 4

Thanks to the newly-launched Galaxy Watch lineup with round watch-face design as well as better battery capacity, the smartwatch segment of Samsung increased by 127% year-on-year since the market share of this brand grew to 11.1% in the first quarter of 2019. Meanwhile, Fitbit ranked the fourth position with 5.5% market share and AmazFit which did well in Q1 last year now slightly decline in 2019’s first quarter with 3.7% market share, down 0.9% year-on-year.

On the other hand, the market share of Huawei increased to nearly 3% in this year’s first quarter with its the latest Watch GT lineup with impressive design and affordable price tag. Fossil held the seventh position with 2.5% market share while Garmin stood at the eighth spot with 1.5% market share in Q1 this year. It is known that the top 9 brands accounted for 75% market shipments, which is considered a sign of growth.

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