WhatsApp: "Share Joy, Not Rumours" During The Lok Sabha Election

On Monday, the message platform WhatsApp starting launching its second campaign named “Share Joy, Not Rumours”. This campaign is actually an educational move in order to strengthen the responsibility of citizens before the coming up of Lok Sabha Election.

According to a company statement, they will support the people with controlling the spread of misinformation along with TV ads, radio ads, and print publications. People will be empowered to get away from fake news.

After Facebook, WhatsApp is fighting against fake news as a responsibility in India

The company also claimed that the first stage of the campaign was successful. The campaign had reached about hundreds of millions of citizens over the country, in both urban and rural areas. The second stage will focus on ensuring safe polling of Lok Sabha Elections.

Head of WhatsApp India, Abhijit Bose said that they would expand those supporting campaign to help people identify, prevent unsafe data from internet and improve the user's safety as well. WhatsApp recently partnered with digital companies such as DEF and NASSCOM to grow people’s awareness.

Especially, their main goal is to remind the people on stop sharing of misinformation that can come out harmfully during the polling period. Abhijit Bose commented that one of the top priorities was proactively working with the Election Committee and local partners for a safe election.

Misinformation is threatening to the Election.

The message platform has launched various changes in a few months ago. One of those acts is labeling forwarded messages to alert WhatsApp users when they got any information which not in their contacts and set the limitation on those unwanted messages. Several accounts engaging in automated activity get banned from WhatsApp as an addition.

In India, the Election Commission requests social media platforms like Facebook and WhatsApp to process and remove unofficial content within three hours before the election days.