Starbucks Got $2.3 Billion In Free Advertising On GoT

Indira Datta - May 15, 2019, 3:27 pm IST


Starbucks is fortunate to receive free advertising worth up to $2.3 billion from Game of Thrones

Episode 4 of the last season of Game of Thrones has just launched on Monday. Thousands of fans around the world are eager to see if their favorite characters could make it to the next episode after the war of Winterfell.

However, there is an interesting detail that makes a big surprise for the whole crew as well as viewers. And it involves a cup of coffee.

Although it took them two years to film and edit, somehow a cup of coffee accidentally went to the screen. The paper cup was on Daenerys Targaryen's table during the celebration after the battle. This has created a lot of humorous new memes by the online community.

Some joked about Starbucks being inextricably linked with GoT. Meanwhile, there were also some who thought that the program executives were very careless in their work. The most benefited party, in this case, could be said to be the largest coffee chain in the world, Starbucks.

According to CNBC estimates, Starbucks received about $2.3 billion in free advertising after the days when episode 4 was broadcasted. But actually, the symbol on the cup is not a siren. It's just a cup from the production cafeteria.

After discovering the appearance of the cup, HBO removed it from the scene. But, according to Stacy Jones, CEO of marketing firm Hollywood Branded, Starbucks continues to receive over $2 billion in free advertising. Just yesterday, there were more than 10,627 mentions related to Games of Thrones and Starbucks on the radio and television stations worldwide.

Game-Of-Thrones-Coffee-Cup-Starbucks-Free-Advertising
HBO deleted the cup after it was discovered

It can be said; this is only the tip of the iceberg. We cannot estimate the promotion for the company via social media and word of mouth resulting from this incident. All of this comes from someone forgetting to take away their drinks.

Next Story

Read More

HTC Establishes VIVE Enterprise Solutions, Delivering Complete XR Solutions For Businesses

ICT News- Jul 14, 2019, 11:43 am IST

HTC Establishes VIVE Enterprise Solutions, Delivering Complete XR Solutions For Businesses

Taiwan-based electronics company HTC recently announced the foundation of their new business unit named VIVE Enterprise Solutions

OnePlus Smart TV: Everything That We Know Until Now

Gadgets- Jul 15, 2019, 3:18 pm IST

OnePlus Smart TV: Everything That We Know Until Now

Can a OnePlus smart TV take on other well-known products from Samsung, LG or Xiaomi?

This Robot Learned To Move On Its Own Despite Being Built From Random Sticks

Features- Jul 13, 2019, 5:53 pm IST

This Robot Learned To Move On Its Own Despite Being Built From Random Sticks

A robot made from tree branches may represent a future of our robot technology, as it is still able to figure out how to move on its very own.

Under Trump Administration, No US 5G Gear Will Be Made In China

ICT News- Jul 13, 2019, 9:00 am IST

Under Trump Administration, No US 5G Gear Will Be Made In China

Donald Trump’s administration is considering ordering all 5G telecommunications equipment installed in the U.S. be manufactured outside China.

Argo AI Will Invest $15 Million In Building A Self-Driving Car Research Centre

ICT News- Jul 13, 2019, 10:00 am IST

Argo AI Will Invest $15 Million In Building A Self-Driving Car Research Centre

Argo AI, a startup backed by Ford, is investing $15 million in building autonomous vehicles research centre at Carnegie Mellon University (CMU).

Top 7 Laptops Under $500: Windows and Chromebooks, 2019 Edition

Gadgets- Jul 13, 2019, 5:49 pm IST

Top 7 Laptops Under $500: Windows and Chromebooks, 2019 Edition

Are you looking for a $500 laptop? List out some specific requirements on your ideal laptop, so we can help you out with such great deals with even less than $500.