Starbucks Got $2.3 Billion In Free Advertising On GoT
Indira Datta - May 15, 2019, 3:27 pm IST
Starbucks is fortunate to receive free advertising worth up to $2.3 billion from Game of Thrones
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Episode 4 of the last season of Game of Thrones has just launched on Monday. Thousands of fans around the world are eager to see if their favorite characters could make it to the next episode after the war of Winterfell.
However, there is an interesting detail that makes a big surprise for the whole crew as well as viewers. And it involves a cup of coffee.
Although it took them two years to film and edit, somehow a cup of coffee accidentally went to the screen. The paper cup was on Daenerys Targaryen's table during the celebration after the battle. This has created a lot of humorous new memes by the online community.
Some joked about Starbucks being inextricably linked with GoT. Meanwhile, there were also some who thought that the program executives were very careless in their work. The most benefited party, in this case, could be said to be the largest coffee chain in the world, Starbucks.
According to CNBC estimates, Starbucks received about $2.3 billion in free advertising after the days when episode 4 was broadcasted. But actually, the symbol on the cup is not a siren. It's just a cup from the production cafeteria.
After discovering the appearance of the cup, HBO removed it from the scene. But, according to Stacy Jones, CEO of marketing firm Hollywood Branded, Starbucks continues to receive over $2 billion in free advertising. Just yesterday, there were more than 10,627 mentions related to Games of Thrones and Starbucks on the radio and television stations worldwide.
It can be said; this is only the tip of the iceberg. We cannot estimate the promotion for the company via social media and word of mouth resulting from this incident. All of this comes from someone forgetting to take away their drinks.