Several Indian Retailers Have Stopped Stocking Chinese Smartphones As Customers Shun Anything From China
Aadhya Khatri
Many other shopkeepers reported difficulties talking customers into buying Chinese smartphones
India’s hatred for China has gone beyond threats on social media.
The border tension between the two countries has led to a wave of boycotting Chinese merchandise and the situation has just escalated.
According to a report from CyberMedia Research, one out of four phone retailers in smaller Indian cities have stopped stocking Chinese smartphones. The survey was done between April and September.
Many other shopkeepers reported difficulties talking customers into buying Chinese smartphones.
That’s not all. Many customers said they weren’t just boycotting Chinese goods, they were also trying to avoid buying from retailers who stock products from Chinese brands.
According to the survey, two out of five customers said they didn’t want to upgrade to smartphones made by Chinese companies. The trend is popular among citizens in Kanpur, Ranchi, Jabalpur, and Mumbai.
This sentiment towards Chinese phone makers means customers are now more inclined to buy from local companies like Lava and South Korean brand Samsung.
Samsung has been expanding its standing in India with growth to 37% in the premium price bracket in the first six months of 2020, compared to last year’s 27%.
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