Xiaomi's Online Smartphone Sales Three Times Higher Than Samsung

Xiaomi is one of the few phone manufacturers having a certain foothold in the current global smartphone market. The company is currently the leading brand in the Indian market, constantly leading the market for 7 consecutive quarters. In addition, 7 out of the 10 most popular phones in India are Xiaomi smartphones.

According to reports from IDC, Xiaomi is a smartphone brand with online sales that tops the Asia-Pacific region. Its sales are more than 3 times higher than that of Samsung, the second-ranked brand. This is also the 10th consecutive quarter that Xiaomi achieved such successes.

Having such achievements is thanks to the company's cheap smartphones campaign. Users always think of Xiaomi as one of the phone brands offering high-end features at low prices, attracting the majority of users in the mid-range segment. The report shows that in the first quarter of 2019, among the top 5 affordable mid-range smartphones sold online, up to 4 smartphones are Xiaomi phones, including the Redmi 6A, Redmi Note 6 Pro, Redmi Y2 and Redmi Go. This shows how strong the brand is in this segment.

Since its establishment, Xiaomi has focused on online marketing although so far. The Chinese company has opened more than 500 different stores in China and has at least 5 high-end flagship stores.

For further information, as per the reports of IDC, Xiaomi grew by 8.1 percent in Q1, 2018 compared to the same period last year. In addition, it took up 48.6 percent market share of the online channel in the quarter, continuing its leading position in this segment. It is known that the company also launched various handsets in Q1, 2019 such as the Redmi Note 7 series and Redmi Go. Meanwhile, Samsung showed a downturn with a year-on-year decline of 4.8 percent in the same quarter. Previously, this phone maker changed its product strategy by introducing its online-exclusive M series and offline-exclusive A series to take on the likes of the Chinese phone makers.