Realme Shipped More Than 5.2 Million Smartphones in Festive Season
Karamchand Rameshwar - Nov 09, 2019
Realme has one of the highest growth rates in the smartphone industry and it is even ranked 7th in the world in terms of global shipment.
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Former Oppo’s sub-brand Realme has announced that it reached 5.2 million smartphones sold during the festive season. The period starts from 30 September to 31 October and the brand achieved impressive figures with only four rounds of sale days on the e-commerce sites. Moreover, the company also stated that the increase in sales contributed to its top ranking on Flipkart in the period. According to Counterpoint Research, Realme was the fourth biggest brand in terms of phone shipments during Q3 this year in India.
Recent reports by Counterpoint on the smartphone industry on both India and the world have shown the rapid development of Realme. In India, since the festive season in 2018, the company saw an increase of more than 500% in its smartphone shipment. It is very impressive for a company that is only at one year of age. According to the report, it currently occupies 16 percent net market share in India and 2.7 percent in the global market. Taking all shipments into consideration, the brand shipped 1.3 million units in Q3 last year and the number grew to 10.2 million after one year.
The growth of the company in global shipments is significantly contributed by its success in the Indian market. It has launched quite a few devices in the budget segment, competing against its Chinese rival Xiaomi. However, Realme still needs a bit more time to reach the level Xiaomi is currently at. It is reported that Xiaomi acquired 26 percent market share in India and 8.3 percent in the global market, as of Q3 this year. Even though its market share fell slightly, it’s still way above Realme, with nearly triple the shipments of the Oppo's sub-brand in this festive season.
It seems Realme is also targeting the premium phone segment as it is about to announce the Realme X2 Pro in India. The device comes with high-end specs like Snapdragon 855 Plus SoC & 90Hz display. Let’s see whether Realme can keep this success onto the next year.