Tamil Nadu Government Partnered With Facebook For Blood Donation Optimization

The government of Tamil Nadu is encouraging all blood banks in the area to use Facebook’s blood donation feature. Such practice will create better communication between the agencies and their voluntary donors. 

As there is a certain gap among involving parties, Facebook is considered an alternative solution for the previous intermediation methods. Social media like Facebook, moreover, can help raise public awareness and facilitate voluntary blood donation. 

The state has recently issued an official instruction to all hospitals, as well as blood banks to proficiently make use of Facebook’s exclusive feature. Reaching out to as many potential donors as possible is one of their purposes, coupled with inspiring more people to join the forces. Clearly, social media might be the seamless and fastest tool to offer donors information about the critical blood demand within their areas. 

Blood banks running businesses in Tamil Nadu have undergone various comprehensive training workshops. The workshops discussed techniques to use Facebook’s blood donation feature and how to communicate with donors through the platform. Up until now, more than 22 million Indians have registered to donate blood on Facebook. 

Manish Chopra, Director and Head of Facebook Partnerships in India said this scheme was an expansion of their commitment to helping blood banks access to donors regularly. For that, the government of Tamil Nadu can secure a sustainable and safe blood supply. 

The social network introduced its blood donation feature back in 2017 with the aim to connect donors with nearby opportunities. After people sign up, they will get notifications whenever there are blood requirements emerging nearby.