Indian Users Might Soon Get Cheaper Long-Term Subscription Plans From Netflix
Harin - Dec 13, 2019
India seems to be a favorite place for Netflix to test its plans as the movie-streaming site has started testing its long-term subscription plans here.
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India seems to be a favorite place for Netflix to test its plans. Previously, the company tested and launched its subscription plan for mobile-using users in the country. Now, it seems like the movie-streaming site has started testing its long-term subscription plans in India.
The news has been confirmed with Gadgets360. Netflix has started testing three-month, six-month, and annual subscription plans in the country. A discount of over 50% over the total cost is being offered by the video streaming giant.
The subscription prices you see in the image above are for the Rs.799 per month subscription plan. For three months of streaming UHD content on a maximum of four devices simultaneously, you will have to pay Rs 2,397. However, with a discount of 20%, you will only to pay Rs 1,919 to get the same benefit.s
Similarly, those who get the 6-month plan will get a 30% discount while those who get a one-year plan will receive a 50% discount. These, compared with the original prices, would attract more users as they can pay less but receive the same benefits.
Speaking about the new subscription plans of Netflix, a spokesperson said that these plans would offer users the flexibility of paying for a few months in advance. However, this is only a test at the moment. These plans will be officially introduced if they prove to be useful. It isn’t clear whether these plans will be applied to all subscription offerings which include Premium, Standard, Basic, Mobile.
Netflix is reportedly testing these subscription plans with new as well as returning users around the country. These long-term plans could be advantageous for the platform as there will be more users staying around for a longer time.
This move from Netflix is believed to compete against its rivals’ growing lead including Prime Video and Hotstar. Recently, the company said that it would make an investment of Rs 3,000 crore in the country in 2020 to create fresh local content. Until then, we will have to wait and see if these long-term plans would be officially rolled out.