Jiosaavn Is Now Allowing Users To Share Music On Snapchat

With the rise of Facebook-owned trademark Instagram, SnapChat is under pressure to create something new in order to win the market back. This time, the company choose to promote “music sharing ability” right on its network. The company has lastly signed a mutual agreement with JioSaavn - a streaming service provider for Indian music.

Now, users from JioSaavn app can easily share their music with Snapchat. The co-operation will benefit the users to expose music easily with bits of help from their Snapchat’s network.  

Snapchat's Creative Kit now allows customized stickers, filters, links, etc. Then, JioSaavn app lets their users share these kinds of stuff directly via the Snap. The co-operation of two companies also brings out the great environment for developing special Lenses on music and artists as well as promoting its availability in the India and South-East Asia markets with a large number of existing users of the Jio Saavn.  

Finally, JioSaavn - with the role of the content consultant for Snapchat - will develop and promote the new feature of 'Publisher Stories' which allows users to easily catch up with their favorite events. The content provided includes "exclusive concerts, tours, and behind-the-scenes pictures". These activities will have the involvement of global talented artists. 

The deal is predicted to create a chance of expansion to Snapchat in India - which is known as a potential fast-growing market. In the market, Instagram isn’t a strange name and Snap Inc need to create a boom to re-introduce itself as well as re-engage with potential users in here. JioSaavn will be a big help in this case.