Instagram IGTV Uses TikTok-like Algorithms For Its Latest Update

Jyotis - May 22, 2019


Instagram IGTV Uses TikTok-like Algorithms For Its Latest Update

A few days ago, the Instagram product manager Will Ruben revealed to TechCrunch that the company planned to make the IGTV “more immersive” with the new design which removes many traditional navigation tabs.

In a bid to improve the IGTV feature and help users to post longer videos, Instagram is reportedly copying interface design and Artificial Intelligence (AI) of both Snapchat and TikTok.

Igtv-Instagram-Introduced
The IGTV was first introduced in 2018.

According to a report from TechCrunch on May 20, the new design for IGTV removes many traditional navigation tabs including “Continue Watching”, “Popular”, “Following”, and “For You.” From now on, users will see only a single feed – that is controlled by many different algorithms – on videos recommended by algorithms. That means this feature of Instagram is similar to that of TikTok.

In addition, Instagram creates a new vertical scroll that allows users to keep track of recommended videos with ease, instead of the original horizontal one. Accordingly, the first video will play automatically; however, users can choose to play any other video in the list. This new vertical scroll resembles the Discover feed of Snapchat.

A few days ago, the Instagram product manager Will Ruben revealed to TechCrunch that the company planned to make the IGTV “more immersive” with the new design.

instagram-igtv-new-design
The new design for IGTV removes many traditional navigation tabs.

He noted,

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The IGTV was first introduced in 2018 and works as a standalone app. However, it seems that the feature hasn’t gained as much success as the Facebook-owned company thinks. It doesn’t have any considerable position on charts of app stores. Sensor Tower revealed that among the most download apps on App Store, TikTok managed to hold the first position in the quarter I of 2019.

Instagram will probably look for many ways to improve the IGTV feature as an effort to bring the app to more users. That’s why the company is proposing and testing a series of ideas. Anyway, they are also worth a try!

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