Google Is About To Put More Ads On Mobile Devices

Google has introduced a series of new ad types, especially for mobile devices. This means advertisements will interrupt the company's search engine and other experiences in its apps.

Ad gallery will appear in Google's search on mobile devices. It allows advertisers to upload multiple images for users to browse at once. The discover feeds that you often put in the main screen of Android devices will also show ads. In fact, this is being applied to some specific areas of the world.

The purpose of building these new ad formats for Google is to make them more noticeable. After the tests, Prabhakar Raghavan, director of the ad department, said the advertising library had increased the attention by more than 25 percent over traditional advertising.

However, the upcoming gallery ads will only apply to mobile devices instead of desktop computers. Google mobile apps and new news feed on Android phones will appear to discover ads. However, if users visit google.com from the mobile device homepage, they will not have to see these ads.

Google has put the ad gallery into trial in early 2019. It appears to look into old-style ad formats, including image focus. But recently, a Google spokesman said library advertising would become more extensive.

The number of images has appeared more and more on Google's search page in recent years. For example, when you look up a movie on Google, what you see first is the poster, the picture of the actor and the pictures in the articles about the movie. Besides, images are information about movies, review articles, and showtimes.

Besides providing useful information for users, putting ads containing multiple images will bring more benefits to Google. Because the company gets paid every time a user clicks on an ad, it is extremely necessary to attract users to advertisers' content.

Google’s discover feed is displayed in mobile devices that provide news and storytelling based on user habits and preferences. The first time the ad will appear on the discover feed. The ads will appear next to the news. It is displayed similarly to articles, including images, titles, and more information display areas. However, it has a small sticker above the "ad" record, so you know it is funded.

These ads will also appear on YouTube. They will be located next to the suggested videos. Later this year, discover ads will also be officially launched.