Facebook Is Testing A Meme-Making App Called Whale

Facebook has taken another move to make its platform stay relevant to the younger audience. This time, what it is trying to do is to launch Whale, an app to create memes.

For now, what we know is that the app contains stock images and some simple editing tools. You can add stickers, filters, and emoji to them too. After you have done designing the meme, you can share it on social media sites or message threads.

As listed in the description of the app, the developers behind it are the NPE Team from Facebook, a testing group of the social media platform. The team has made two more apps, namely Bump and Aux, both of them are for students.

Whale has not been made public for everyone yet. The only place we can find is the App Store in Canada. However, there is no guarantee that the app will be a success.

It is pretty clear who Facebook aims at with this app. We are talking about the young who have a special love for memes. In the U.S, some research points out that around 50% of the country’s youth have Facebook accounts, but that is nothing compared to what the company achieved in the past. And if it does not come up with some good ideas fast, that market share will become Snapchat’s or TikTok’s.

It may sound far-fetched when targeting a whole generation with just a meme-making app, but it is no denying that the idea sounds fun to experiment with.