3 Out Of 4 Indians Use More Than 1 Device Simultaneously
Indira Datta - Jun 18, 2019, 10:10 am IST
Up to 39% of Indian users think it would be extremely difficult for them to be separated from their smartphones for two weeks and one-third said they could not live without a smartphone.
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According to an Adobe study published on May 31, up to 3 out of 4 Indian consumers use more than one device at the same time. And they spend almost 90% of their working days using different devices.
Interestingly, it is common for Indian users to switch screens. According to the study "2019 Mobile Marketing Research - India Market," 50% of users start using their mobile phones, and then switch to their computers. In addition, the study shows that this trend is more often found in men than in women.
If placed in the situation when they are separated from their smartphones for two weeks, up to 39% of Indian users think it would be extremely difficult for them. One-third said they could not live without a smartphone.
This reaction was evident among millennial consumers. The study suggested that Indian consumers prefer using their smartphones for online activities than using computers.
Indians use their smartphones mostly for texting, which makes up 89%. In addition, video call action accounts for 88% and social media checking accounted for 85%. These activities are often used by consumers on their smartphones rather than on computers.
Indian users also regularly use smartphones to shop. According to a survey among 1,000 Indians, 89% of consumers shop online on their mobile devices.
83% of Indians like to use mobile apps to interact with a company. The research also shows that more than half of Indian consumers use their voice commands regularly on their smartphones.
Sunder Madakshira, Marketing Manager of Adobe India, said: “The rapid proliferation of advanced technologies and their increased usage on mobile devices, points to potential new areas for marketers to engage with consumers. Considering the fast consumer adoption of voice tech, we expect to start seeing more brands experimenting with immersive ways of customer engagement over the next few years.”