Xiaomi Marketed 'Mimoji' With Apple's Own Ad For Memoji

Just about a week ago, the Internet - especially Apple fans - got frustrated when Xiaomi replicated Apple’s Memoji and rebranded it as their own by simply switching out the word ‘e’ into Mimoji. However, before the act simmered away and out of public’s attention, Xiaomi made a grave and an outrageous mistake by uploading Apple’s own advertisement for their Memoji onto their own website that was trying to promote ‘Mimoji.’

The company embedded Apple’s own ad into their launch page for their new phone - the Xiaomi Mi CC9. 

On Xiaomi’s site, just above the controversial brand name ‘Mimoji,’ there is a virtualized version of Khalid - a famous singer - bobbing his head and singing to the tunes of a song. There wouldn’t be a problem if it weren’t an ad ripped straight from Apple Music’s site.

Xu Jieyun - Xiaomi’s public relation manager wrote on Weibo, the popular Chinese social media platform, that this is “an accident.” Apparently, someone within Xiaomi who was supposed to handle the process of uploading the marketing materials to Xiaomi’s launch page messed up and “uploaded the wrong content.”

Xiaomi is known for cloning Apple’s devices down to the software level. Just a year ago, Xiaomi launched a phone armed with the equivalent of Apple’s Animoji. And after that, just when the world was being caught up with the news of Apple releasing the next-generation AirPods, Xiaomi also launched their own pair of wireless headphones that looks and functions suspiciously similar.

When people pointed out the similarities between Mimoji and Memoji, Xiaomi started to get quite defensive. Stating that Mimoji was not copied from Apple and press any disbelievers to present their evidence or the company would “take the next stage of action.”