Twitter and Instagram Users Use Snapchat As Content Creation Tool

Saanvi Araav - May 25, 2019


Twitter and Instagram Users Use Snapchat As Content Creation Tool

Many may see that Snapchat has stopped being culturally relevant after the announcement of Rihanna and Kylie Jenner about it

Many may see that Snapchat has stopped being culturally relevant after the announcement of Rihanna and Kylie Jenner against the platform. However, in the last weekend, it seems like people has re-download, re-opened the app, and it is their first taste of Snapchat after years of its existent. It is all due to two new filters of this app; one offers gender-swapping looks to users by simply adding normative female features or traditional masculine features to the user's face.

Just in a short moment, these filters have spread everywhere in and out of Snapchat. Gender-swapped selfies then appeared all over the internet from Instagram Stories, Twitter, and Facebook. It had become apparent that the trend of the past weekend is to downloading Snapchat, went through the whole process of getting back to your long forgotten password and account, then took a few selfies to share with your friends - not necessarily on Snapchat, but rather on Instagram or Twitter.

Twitter And Instagram Users Use Snapchat As Conten
The fun filters are where Snapchat keeps on beating Instagram.

The Return Of Snapchat

According to Similar Web, Snapchat has topped the daily ranking board ever since the new gender-swapping filters become big hits. Respectively, some celebrities such as Sarah Silverman and Miley Cyrus have also shared their gender-swapping photos on Instagram and Twitter. More than often, people who post their selfies will write that they are only using Snapchat to get pictures and will post them elsewhere.

gender-swapping-snapchat
Some celebrities such as Sarah Silverman and Miley Cyrus have also shared their gender-swapping photos on Instagram and Twitter

Recently Snapchat has been stopping on the growth path, but the app is not dead at all. They will rely on these moments to get people to use their app instead of others that offer nearly-identical features which exist a lot on the Facebook property. But how long will people keep the app just because of these novel filters? We still don't know yet the users will stay with Snapchat or they just stop to do quick selfies, take the images, and then leave altogether.

People prefer to share their photos on Instagram rather than Snap due to lots of reasons. The user interface of Instagram is just more intuitive and friendly than that of Snap. On the photo-sharing platform, it is much easier to navigate, follow influencers, track celebrities, and friends. It is certain that most of the people around you are using Instagram much more often than Snap. According to statistic, the number of users of Instagram Stories is triple the size of Snap entire user base each month.

Where Snap Still Rules

But there is still one place that Snap keeps on beating Instagram, that is the creative filters. Even though the latter also offer some filters that improve your look, but the fun ones are not as good as those of Snap. Sometime when a big trend like gender swapping or baby filter appears - users will feel the urge to be included. They will then redownload or reinstall the app just to take a few selfies and then post them on Twitter or Instagram.

Snapchat-baby-filter
This is the result of the famous baby filter from Snapchat

Recently, Instagram has grown to be the go-to social network app for friends. It has placed itself on the same bench as Facebook and Twitter. However, none of those platforms could offer fun filters in the way of Snap. It brings in new and curious users to spend a couple of fun minutes and also to feel included in the on-going trend. But, these filters are also really controversial and hurtful to a certain community.

Snap still maintains a number of 186 million daily users; the majority of them are teenagers.

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