To Cope With COVID-19, Restaurant Uses Buff Bodybuilders As Delivery Boys

After managing to remain open during the ongoing COVID-19 pandemic, a Japanese restaurant has found success by launching a “macho delivery service,” using buff bodybuilders as its delivery boys.

Masanori Sugiura, the owner of the 60-year-old restaurant, started going to the gym to work out when he was in his 20s. However, Sugiura never imagined that one day, his hobby could help his family business survive. Because of the pandemic, for the April-June quarter, the profits of the restaurant decreased significantly from around $940,000 to only about $94,000. At one point, Sugiura had to cut down his staff from 50 to only four people.

So to attract more customers, he came up with the “Delivery Macho” service. Sugiura, along with some of his gym buddies, has been delivering customers’ orders themselves. They surprise customers by taking off their shirts and revealing their chiseled bodies. They are also very willing to take pictures with their clients. These pics are then posted online, helping the service go viral.

Since gyms needed to close during the pandemic, Sugiura had no difficulty in finding trustworthy delivery boys. At the moment, on busy days, the restaurant receives about 8 to 10 orders for their special delivery service. And the service’s monthly revenue reaches $14,000.

The restaurant’s delivery men will also take orders in other cities for the right price. Sugiura says that he is looking to recruit local talent in some major Japanese cities after experiencing a surge in requests.

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