For The First Time Ever, TV Is Losing Its Dominating Position To Smartphone
Lia Mahanta - Jun 21, 2019
Thanks to the convenience of mobile devices, people are spending more time on their smartphones than in front of the TV.
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Back in that day, if you want to watch your favorite show on time, you need to stay at home. But now, you can watch them at any time, anywhere you want. That convenience, obviously, is threatening TV. As a matter of fact, not only the Internet but also the freedom that smartphones give us also decimate TV.
eMarketer reported that the TV industry is suffering in America. For the first time in history, Americans are using their smartphone more than watching TV. On average, they’re spending about 3 hours 35 minutes watching TV daily. With smartphones, that number is slightly higher, 3 hours 43 minutes.
You may think that 8-minute-gap doesn’t matter yet it does. By 2021, eMarketer predicts people will spend nearly 4 hours on their mobile and about 3 hours and 22 minutes on TV.
Yoram Wurmser, an analyst of eMarketer, said that they had expected that phone would surpass TV, but what’s happening still came as a surprise. He demonstrated that in 2014, an American adult spent two hours longer watching TV, compared to using mobile phones.
That data shows that the time spent on mobile has raised by over 70 minutes over the last 5 years. It’s understandable actually. Obviously, TV only provides you with some certain shows at certain times.
By contrast, smartphones give you many different choices such as YouTube, Twitch, Prime Video, Netflix, Spotify, Facebook, etc. So it’s easy to understand why so many people gravitate towards it than the TV.
Time passes and the way the audience consuming entertainment is also changing. The elderly still who are interested in soap operas or TV news will be gone. What's left is the tech-savvy middle generations and the youngsters who can’t live without smartphones or the Internet.
Definitely, that phenomena will become true even faster in India because of their fondness for internet apps, smartphones, and free content.