Minecraft Is Now Home To 112 Million Monthly Active Users
Sundar Pichai - Sep 19, 2019
The spectacular performance has established Minecraft’s dominant position over other similar game titles such as Fortnite or Roblox.
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Minecraft has broken its own record one more time as reaching out to an average of 112 million players every month, according to statistics. That represents an increase of over 21 million monthly active users from its latest figures reported in October 2018. Such a spectacular performance also establishes Minecraft’s dominant position over other similar game titles such as Fortnite or Roblox.
Helen Chiang, the studio head at Microsoft’s Minecraft said this achievement was attributable to various platforms including game consoles, mobile devices, and computers. It’s worth noting that Minecraft charges users a certain amount of money across all devices, but newly added users last year have still been inclined to pay for the game, whether through direct or digital purchase.
Factors leading to the reputation of Minecraft
The video game was acquired by Microsoft in 2014 with a purchase of around $2.5 billion. The acquisition seemed like a big surprise to the whole tech world back at that time. However, it has come a long way within the last five years, with its early success being well-persisted.
“It’s the game players keep coming back to. It may not always be the one that’s in the forefront because of other great games, but it’s one that they love to return.”, says Helen Chiang.
Clearly, Minecraft renders endless choices of building blocks, black canvas, and other incredible tools which accelerate the most of players’ creativity and curiosity. But the sandbox title has stepped much further from that as embracing basic gameplay, coupled with the rudimentary graphics. These features make it more friendly with a massive audience, even those with low-performance PCs.
Nonetheless, Minecraft is participating in a more severely competitive market than ever before to retain and keep back users. Its biggest rival Roblox has reached the milestone of 100 million monthly players last month, while Fortnite may not be far from 80 million counts in the near future. Therefore, adding new features or upgrading the current mechanics is unavoidable to the game’s developer right now.