Facebook Now Lets You Know How Your Data Is Shared To Advertisers

Dayananda Bhate - Aug 26, 2019


Facebook Now Lets You Know How Your Data Is Shared To Advertisers

Facebook recently updated the Ad Preferences and “Why am I seeing this ad?” tool, helping users find more information about why they are seeing the ads.

A recent Facebook blog post introduced an update of two tools, Ad Preferences and “Why am I seeing this ad?” tool. Both of these were released the first time four years ago but was not really helpful for users. The “Why am I seeing this ad?” tool used to show only one or two general reasons why an advertiser wanted the user to see an ad, such as they fit the demographic or they have visited a related page. The Ad Preferences tool could actually have been helpful except it was not effective. Even if you can block unwanted ads from appearing with the tool, similar ads will keep showing up.

The announced update of these tools will, as stated by Facebook, provide more transparency in data sharing. The “Why am I seeing this ad?” feature will now provide detailed information such as the group you are in, the page you liked or the site you visited that led an advertiser to you. The tool also will provide users guide to manage ad preferences.

But perhaps the more interesting part is the improvement in the Ad Preferences page. Facebook added a new tool to check “businesses who have uploaded and shared a list with your info,” which is accessible by clicking “Advertisers and Businesses.” The information it provides contains a list of third-party marketing firms and data brokers which have shared your information. While this information is helpful in some way, sometimes it can be creepy to find a company name that cannot be found on Google appearing on your list.

While the newly added and improved tools give Facebook users a stronger sense of control, these only work after the users’ data were shared, so actually, the users still have little power over their data being shared. They probably will keep seeing ads that made them wonder if their data privacy being violated. The difference here is how they now have a tool to check who might have violated their privacy. The only improvement in the user experience is that users will have a more reliable source of information to support their decision, perhaps at a day when it gets too creepy, to delete their account.

Comments

Sort by Newest | Popular

Next Story

Read more

Which Washing Machine Is Best, Top Or Front? 5 Factors To Consider

Gadgets- Jul 13, 2020

Which Washing Machine Is Best, Top Or Front? 5 Factors To Consider

Which washing machine is best, top or front? Here are the five factors to help you answer the question and pick the best washers for your family.

Foxconn To Make An Investment Of $1 Billion In India, Creating 6000 Jobs

ICT News- Jul 13, 2020

Foxconn To Make An Investment Of $1 Billion In India, Creating 6000 Jobs

Reportedly, Taiwanese electronics firm Foxconn is planning to make an investment of up to $1 billion in India, creating 6,000 jobs.

FIFA 21 will feature on the new PlayStation and Xbox consoles

ICT News- Jul 13, 2020

FIFA 21 will feature on the new PlayStation and Xbox consoles

On top of the launching of PS5 and Xbox Series X, the introduction of an all-new FIFA 21 featuring on these next-gen consoles is getting gaming fans excited.

Red-Light Districts In Netherlands, Thailand Reopen With Strict Guidelines

Features- Jul 13, 2020

Red-Light Districts In Netherlands, Thailand Reopen With Strict Guidelines

As lockdown orders are being lifted in different countries, red-light districts are coming back but with strict guidelines.

Amid COVID-19 Pandemic, Indian Restaurant Serves Edible Face Masks

Features- Jul 13, 2020

Amid COVID-19 Pandemic, Indian Restaurant Serves Edible Face Masks

The restaurant reportedly makes Coronavirus-shaped dosas, face-mask-shaped parottas, and also bhajiyas to raise people's awareness about COVID-19.

Indian Firm Took Part In Building World’s 1st Fusion Reactor

Features- Jul 13, 2020

Indian Firm Took Part In Building World’s 1st Fusion Reactor

The world's 1st fusion reactor, ITER, or the International Thermonuclear Experimental Reactor is a $23.7 billion project funded by 35 nations.