Apple CEO Tim Cook Shows How He Simply Avoids Becoming A Phone Addict

Phone addiction is a serious concern in this day and age when it is hard to find someone without a smartphone and even harder to find anyone who’s not attached to it. After all, if the problem is bad enough that the Pope has to weigh in, it is a very valid cause for concern.

Pope Francis told high schoolers from a school he visited in Rome:

The Chilling Number

Notable, the CEO of the most profitable phone manufacturer in the world agrees with this notion. During his speech at the Time 100 Summit, Tim Cook - CEO of Apple - faced questions about a study reporting that people are touching their phones 2,617 times each day. Responding to that, he jokingly said:

However, the number really puts into perspective how dependent we are on the gadget that connects us to the rest of the world.

Notably, children are also affected by this addiction, Cook stated that kids are becoming worryingly attached to their phones. It was with this rationale that Apple decided to roll out the ‘Screen Time’ feature in all of their iPhones, which is basically a feature that tells you how much and for what purpose you are using your phone for.

Cook told the audience that all of the employees at Apple do not want people to use their brainchild all of the time at the risk of their productivity or personal lives. Although it may seem quite dubious, Cook made it abundantly clear throughout the speech that it was not within Apple’s business model for consumers to constantly using their Apple-branded devices.

But no matter the truth, one thing is certain is that Cook is jabbing at popular ad-supported services on the market like Facebook, Snapchat, Instagram, and the likes. Because profits can only be made when people use their platforms, they employ every tactic under the Sun to keep people from coming back and not leave.

Communication At Risk

Cook also said that the iPhone is a threat to interpersonal communication.

Arguably, notifications are just the thing that can pull your attention away from people and to your phone in an instance. That is not acceptable to Cook, who consider it as a source of distraction that if you want to keep on being productive, you ought to turn off.

The iPhone has a quick button at the side for you to mute the distracting alarms of notifications. But if you want to weed out all of the miscellaneous notifications such as social media’s reports and still get important notifications like e-mails, you can manually set that in the ‘Notifications’ tab in your device’s ‘Settings’.